Growing with Technology Awards

Somnio Solutions, Inc.

Sales/Marketing
First Runner-Up

URL: www.somnio.com
Location: Austin, Tex.
Employees: 20
Executive Sponsor: Chris Thomas Rebstock, IT Director
Cisco Products: Pix 506E firewall; 2621 Router; 2924 Switch

One of the drawbacks of cutting-edge technology is that as it becomes more commonly used, it becomes harder for companies to distinguish themselves by using it in advertising. As an advertising agency serving major technology vendors such as 3M, Hewlett-Packard, and IBM, Somnio has devoted itself not only to staying on the vanguard of technology with tools such as Flash and Flex, it has also developed tools to track how frequently prospects access and download presentations from client Websites, which provides greater ROI information about campaigns.

On a more traditional — but still forward-thinking — basis, Somnio uses Web-based technologies both internally and with clients to improve collaboration and decrease turnaround time on projects. For instance, it's set up systems that let clients easily upload content, as well as view revisions. These systems have been able to decrease review cycles by as much as 60%.