Growing with Technology Awards

BayTSP

Customer Relationships
Honorable Mention

URL: www.baytsp.com
Location: Los Gatos, CA
Employees: 130 full-time and contract employees
Executive Sponsor: Evelyn Espinosa, Chief Operating Officer
Cisco Products: (cannot be divulged due to sensitive nature of operations)

Offering Smarter Ways to Protect Intellectual Property

Founded in 1999, BayTSP is a world leader in the fight against intellectual property piracy. The company provides monitoring, metrics, and enforcement for film studios, software companies, publishing houses, videogame companies, and Fortune 500 customers, from its offices in the United States and England. Monitoring the Internet around-the-clock, BayTSP uncovers over 15 million infringements every day, and notifies its customers immediately by email, blackberry, telephone, instant messaging and fax. It utilizes an internal Intranet blog as a "Piracy Nerve Center" to post the websites that are being infringed, communicate instructions on dealing with client content that is being monitored, share solutions, and post comments. The company keeps the lines of communication open with its customers through a Web-based marketing system that deliver two newsletters; one covering general news, the other covering piracy of video sharing sites. By using the Internet and its own Intranet to keep an eye on infringements and communicate with its employees and customers, BayTSP provides the constant, technology-based vigilance required to deter would-be thieves.