Growing with Technology Awards

SBLI USA Mutual Life Insurance Company, Inc.

Sales & Marketing
First Runner-Up

URL: www.sbliusa.com
Location: New York, NY
Employees: 220 full-time and contract
Executive Sponsor: Paul Capizzi, VP, Technical Infrastructure
Cisco Products: Cisco Local Directors, Cisco PIX Firewalls, Cisco Catalyst 6500 switches, Cisco 2600 routers, Cisco VPN concentrator, and Cisco Works 2000

Building a Network Infrastructure That Supports Better Marketing

For the past 68 years, SBLI USA Mutual Life Insurance Company has been providing life insurance, annuities, and other financial empowerment solutions to value-conscious customers. Looking to open new channels for selling its products, SBLI USA upgraded to a new network infrastructure. Now, the company is using its new network to run marketing campaigns that drive customers to its Website, online store, and customer-facing portal. SBLI USA also revamped its Website, to establish a solid online presence that will improve its ability to compete. The company has also deployed an agent portal, giving its external bank partners access to tools that can help them sell the company's products more effectively.

Enhanced Service and One-Stop Insurance Shopping

With the infrastructure in place, SBLI USA was able to go ahead with its national expansion, opening 5 more offices across the US. To improve customer service, the company set up distributed call centers in three different time zones. It also opened free-standing Customer Center kiosks located in all customers centers, some of which are located in malls.Customers can view insurance products information and obtain quotes As a result of the upgrade, these centers are able to display digital signage, utilize VOIP, and run Web-based applications. With its network infrastructure in place, SBLI USA has the key asset it needs to take its products into new markets—and build on the long-term customer relationships it depends on.