Growing with Technology Awards

SecurElement

Sales & Marketing
Grand Prize Winner

URL: www.securelement.com
Location: Malvern, PA
Employees: 11 full-time
Executive Sponsor: Kate Knoll, Director, Marketing & Vendor Relations
Cisco Products: Cisco 1800/2800 ISR Routers, Cisco PIX Firewall, Cisco ASA Firewalls, Cisco 7940 IP Phones, Cisco 7960 IP phones, Cisco 3000-series Switches

How a Network Support Provider Supports Its Own Marketing and Operations

Because a network is so crucial to a company's success, keeping that network up and running is top-of-mind for every CEO, CFO, and CIO. And that's where SecurElement has made a name for itself, by providing companies with a single resource to keep their networks up and running.

"Basically, SecurElement provides networking and infrastructure design, support, and maintenance for our clients," says Kate Knoll, Director, Marketing & Vendor Relations for SecurElement. "Our solutions enable organizations to focus on their core competency, knowing their systems are optimized and that technology support is available anywhere, and most importantly, anytime."

Resolving Client Problems Quickly and Accurately

Focusing on small to medium-sized businesses, SecurElement provides a Managed Environment that continually monitors a client's network and systems, to ensure that everything is functioning normally. "Our certified engineers are able to access client sites remotely 24x7" says Knoll. "Our engineers can connect with a client PC, server or other device, and troubleshoot immediately, without driving to the client site or having the client send the PC to us."

Clients can visit the SecurElement Website, and connect to an engineer in real time if a problem occurs. Additionally, clients can receive support and information from SecurElement through email, the general support phone number or an after-hours support number. With plans to move toward a one-stop shop network model, SecurElement will deliver innovative technology infrastructure solutions through custom all-inclusive Managed Environment programs. Offering high value at a controlled cost, businesses of any size are able to leverage leading-edge technologies and services that minimize costs, maximize productivity, drive bottom line success and solve critical business issues. This level of support gives companies a competitive advantage, through a network that functions at peak efficiency with minimal downtime.

Giving Itself a Promotion, Over the Internet

While enabling clients to reap the full benefits of networking technology, SecurElement is also using it to improve its own visibility. "The Internet has really enabled us to market our current offerings," says Knoll. "We do a lot of cross-marketing initiatives, and drive clients to our Website, where they can learn about our solutions, sign up for demonstrations, subscribe to our monthly newsletter, and much more."

SecurElement has worked with Cisco to offer live Webcasts, which feature topics such as unified communications, security, and mobility solutions. This alliance has enabled SecurElement to take advantage of the latest Cisco marketing and e-communications tools. One of these, Cisco SharedVue, enables content from Cisco.com to be accessed on the SecurElement Website, and is updated whenever new content is added to the Cisco site. "Clients can come to our site and get the latest and greatest Cisco information about unified communications, security, and more," says Knoll. "SharedVue drives traffic to our Website, where clients are able to learn more about Cisco products and solutions through a trackable, quantifiable tool."

Additionally, SecurElement uses Flash video advertisements on its home page to direct users to a specific page on Cisco.com or to information about a Cisco product or solution.

"When all our Internet marketing tactics are combined, they reach prospective clients on a multitude of levels, to maximize marketing effectiveness," says Knoll. "We strive to provide a unified front to solidify and brand the SecurElement name, offerings, level of service, and commitment to expertise and excellence."

Enabling Flexible Working Conditions and Improved Collaboration

Along with using the Internet as a marketing tool, SecurElement uses network technology to improve its overall working environment. "Our employees are able to work anywhere, anytime," says Knoll. "I can dial into my PC, access my network files, have conference calls, and collaborate with my colleagues at the office from anywhere with an Internet connection." SecurElement has deployed an efficient, internal network infrastructure, which allows its employees to work with advanced solutions in a cutting-edge environment, to improve productivity. And by using infraStudio, SecurElement employees can easily share, manage, back up, and store internal documents.

By keeping its clients connected to network technology, and making the best use of it for its own marketing and operational efficiency, SecurElement is profiting from it, in more ways than one.