Benefits of Service Exchange
The Cisco Service Exchange Framework controls customer access and use of data, voice, video, and mobile services, while also allowing you to quickly add new types of services, including Internet Protocol television (IPTV), video on demand, and interactive gaming. This flexibility enables new options for packaging and charging for these services.
Advantages of the Service Exchange Framework include:
- As an open environment, it provides more granular visibility into and control of your network.
- It shows where users and their devices are at any given time.
- It controls access to services without limiting deployable applications by layering new services, such as intrusion prevention and junk e-mail control, onto existing services.
Use the Service Exchange Framework to offer new and enhanced products that deliver comprehensive support for all IP applications, including those delivered using IP Multimedia Subsystem (IMS). You can offer fixed-mobile convergence and application- and subscriber-aware services with greater efficiency, profitability, and control for both Session Initiation Protocol (SIP) and non-SIP applications.
You can use the Service Exchange Framework to support multiple applications on a common, standard infrastructure using 2G+ and 3G+ mobile technologies while protecting your investments as these standards evolve. Because it eliminates dependence on a single application vendor, the framework allows reuse of solution components across multiple applications and access networks.
Learn more about the features enabled by Cisco SEF:
- Seamless Roaming: Maintain subscriber connections as they move across network boundaries and access technologies.
- Content Billing for Mobile Operators: Dynamically examine content, control subscriber access, and manage subscriber accounts to increase revenue per user.
- Content Filtering: Help parents protect their children and let organizations block nonbusiness-related content.
- Network Management for Mobile Wireless: Enhance delivery of new-generation mobile wireless services with more rapid deployment and more effective service management.
