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Thought Leadership

Cisco IBSG Horizons

Cisco IBSG Horizons is a multimodal research and analysis program designed to identify business transformation opportunities fueled by technology innovation. Horizons’ multimodal approach focuses on three core areas: (1) primary research such as customer surveys, focus groups, and subject-matter-expert interviews; (2) in-depth secondary research from market leaders and influencers; and (3) the application of predictive analytics to garner insights about technology innovations and quantify their impacts.


BYOD and Virtualization

BYOD and Virtualization (Survey Report) 
Top 10 Insights from Cisco IBSG Horizons Study


BYOD and Virtualization (Presentation) 
Insights from the Cisco IBSG Horizons Study


BYOD and Virtualization (Slidecast) 
Insights from the Cisco IBSG Horizons Study


Enterprise Collaboration

Enterprise Collaboration (Survey Report) 
Top 10 Insights from the Cisco IBSG Horizons Study


Enterprise Collaboration (Presentation) 
Top 10 Insights from the Cisco IBSG Horizons Study


Enterprise Video

Enterprise Video (Executive Summary) 
Top 5 Insights from Cisco IBSG Horizons Study


Enterprise Video (Slidecast) 
Insights from the Cisco IBSG Horizons Study


Cisco IBSG’s latest thought leadership for the research and economics industry, featuring proven solutions to daunting business challenges—and the roadmap for achieving success.

Industry Thought Leadership

SMB Public Cloud Adoption: Opening a Hidden Market
Public cloud service providers that offer SaaS capabilities to micro-SMBs will uncover a large incremental—and highly profitable—market.
Read 


Want Growth? Build Online Stores
How traditional retailers can fuel growth through online expansion.
Read 


The Health of Nations: Perspectives from Global Leaders Reveal Untapped Opportunity
Cisco® IBSG and Princeton Survey Research Associates International surveyed more than 100 senior leaders from 16 nations.
Read 
Watch 


My Shopping, My Way - Are You Ready for the Tech-Shaped Consumer?
Retailers are responding to technology-savvy consumers by combining Web-like and in-store shopping experiences.
Point of View
Survey Findings (United States)
Survey Findings (United Kingdom)
Survey Report
Watch 


Winning the Battle for the Wealthy Investor: New Cisco IBSG Study Uncovers Significant Opportunity To Address Needs of Wealthy Under-50 Investors
Technology-Enabled Interactions Key to Attracting and Retaining Critical Customer Segment of Wealthy Under-50 Investors
Point of View
Survey Report
Watch 


The World, the Economy, and You: New Opportunities for Technology-Driven Business Transformation
Four technologies have the greatest potential to spur transformation for global enterprises within the next two to three years: mobile Internet, business analytics, social networking, and cloud computing.
Read 

Economics Thought Leadership

The World, the Economy, and You: New Opportunities for Technology-Driven Business Transformation
Read 


Riding the Cloud To Improve Your Top- and Bottom-Line Economics
The steps required for successful cloud adoption, including an interactive tool to help organizations assess IT and business benefits.
Read 


Economics of Collaboration at Cisco
FY10 Web 2.0 Collaboration Case Studies presentation
Read 


Comparing the Business Impact of Various Video Solutions
Many businesses are currently introducing remote collaboration video solutions for a broad range of benefits. With such a variety of choices of video solutions, how should business executives decide which solutions are best for which users?
Read 


Using Video Collaboration Capabilities To Optimize the Value of Remote Advisers
Remote-adviser models are gaining attention as private- and public-sector organizations seek to complement, replace, scale, or extend the reach of knowledge workers and subject-matter experts.
Read 


Examining the Business Case for Remote Advisers
Read 


UC Investments Pay for Themselves in 3-5 Years
To make their case for technology Investments, IT customers demand tangible value from "hard cost" reduction: hard cost savings they can report externally.
Read 


UC Value Knowledge Workers Site Density
The profitability of UC investments increases with the percentage of knowledge workers by industry and will employee population density by site.
Read 


Cost-Effectively Delivering Mobile Internet in Urban Areas
Continuing to meet user demand for mobile Internet through traditional cellular technology (multiplying cell sites) will start to prove costly; failing to invest will degrade the user experience and may result in churn to a competitor providing a more satisfactory service.
Read 


Building the Business Case for Smart Transportation
This paper calculates the costs and benefits of providing passengers with improved information, and shows a net benefit of around $100 each day for a medium-sized airport.
Read 


TelePresence Value Calculator
How much greenhouse gas can Cisco TelePresence help me avoid? How long does it take for Cisco TelePresence to pay for itself? Calculate your numbers.
View


TelePresence Green Business Value Tool
Use this interactive tool to calculate the economic and green value of using Cisco TelePresence in your organization.
View

Overview

The mission of the IBSG Research & Economics (R&E) Practice is to accelerate our customers' success by identifying transformative network-enabled strategies and analyzing their economic underpinnings. The R&E team works with the biggest and most innovative organizations around the globe—both public and private sector—to help them understand the business potential presented by technology innovations, including the hard financial case for investment.

The R&E Practice serves as a sensing engine for Cisco in terms of identification of emerging trends and market discontinuities. Our thought leadership agenda focuses on primary research into game-changing areas of innovation across vertical markets, including cloud computing, collaboration, social media, video, mobility, and green.

R&E consultants also produce extensive executive-ready financial models on the quantitative business benefits of technology innovation. These models are the centerpiece of a data-driven consultative approach that enables fact-based decision-making for our customers. Recent value cases the team has developed include: broadband investment at the national government level; implementation of TelePresence and video-enabled collaboration; and cloud/virtualization economics.

The R&E team partners with IBSG vertical consulting practices to deliver unique customer value through a suite of services, spanning both disciplines:

Research | Economics
Technology futures   Financial analysis (ROI, NPV, DCF, etc.)
Concept testing   Market sizing
Pricing analysis   Economic forecasting
Discrete choice models   Customer adoption and diffusion of innovation analysis
Cluster analysis and customer
segmentation		   Monte Carlo simulation
Benchmarking and diagnostics   Systems modeling
Competitive analysis   Scenario planning

Practice Lead

Innovations Leader Joseph Bradley
Senior Director
Research & Economics Practice
IBSG

Joseph Bradley is senior director of the Research & Economics for the Cisco Internet Business Solutions Group (IBSG), a new group encompassing operations and business architecture in addition to economics and research. In business architecture, which is the process of translating technology into business solutions, he is responsible for transforming IBSG's customer relationships, scaling business solutions, and communicating IBSG's business messages.

Prior to that, Bradley was director of Cisco IBSG's Global Finance and Research Practice. He has produced several thought leadership papers on economics for Cisco IBSG, including a prescient white paper titled, "Next Generation Service Providers," in which he accurately predicted in 2005 that service providers' existing networks were not agile enough to bring new products and services to market.

Bradley continues to engage with Cisco IBSG customers and is working with Cisco Sales to a greater extent. "We want to be leading with the business issues—business architecture, business transformation—and follow with technology. The real key is delivering a high level of value to the customer by showing the company how to be more efficient, more productive, more competitive, and more agile in a rapidly-changing environment."

full bio

Research & Economics in the News