Cisco and IBM IPTV Infrastructure Solution: Helping You Speed Time to Market of End-to-End IPTV Solutions

The media services landscape is changing dramatically. Today, consumers demand the ability to access all types of content across all types of devices and expect a consistent, high-quality experience across all environments. Service providers must make the transformation to become “experience providers.” At the core of the experience provider transformation is the ability to successfully deliver video entertainment over IP networks. Today’s experience providers must also deliver stunning picture quality and total service reliability, as well as a variety of next-generation video services.

To make this transformation, however, you need to address both the technology and business process challenges associated with IPTV. Your organization will need to effectively manage video bandwidth consumption; determine how to address content management challenges such as content acquisition, negotiation, aggregation, protection, and distribution; implement new business systems; and maintain the customer quality of experience of all triple-play services across various devices. To accomplish this, you will need:

A robust and comprehensive IPTV-ready infrastructure that extends from video headend to the connected home and is scalable and flexible to meet your future requirements
Expert resources to drive and maintain the transformation to augment your in-house capabilities, with experience in technology transformation and business systems
Financing assistance to support all aspects of the solution, including set-top boxes

The Cisco and IBM IPTV Infrastructure Solution

Cisco and IBM deliver an IPTV infrastructure solution that combines the Cisco Next-Generation IP Network Infrastructure with IBM’s Converged Communication Services for IPTV Infrastructure, providing the end-to-end IPTV network infrastructure, and the consulting, integration and deployment services you need to deliver and maintain high-quality triple-play services to your subscribers.

Cisco End-to-End Infrastructure
While many vendors are concentrating on providing only limited facets of triple-play service delivery, the Cisco IP Next-Generation Network (IP NGN) is designed to address all the complexities of multiservice, multidevice, and multitransport service delivery. Cisco provides complete end-to-end solutions. The combination of Cisco and Scientific Atlanta’s (a Cisco company) long-standing expertise in IP and video networking and Linksys® (a division of Cisco) connected home capabilities positions Cisco as an ideal long-term provider of entertainment-grade service networks.

IBM’s Converged Communications Services: IPTV Infrastructure Service

This service from IBM includes the consulting, integration, and deployment services that your organization will need to optimize network usage, establish competitive differentiation, and enter new service areas with comprehensive IPTV infrastructure solutions. Drawing on proven IBM Global Services methods, intellectual capital, and expertise in IPTV infrastructure technology, IBM can help you to develop a business case and implement an IPTV infrastructure solution customized to meet your immediate and long-term business objectives.

Benefits

Speeds time to market of the IPTV infrastructure required for the IPTV component of triple-play services
Helps service providers win market share, reduce customer churn, and increase average revenue per user (ARPU)
Eliminates multiple networks; establishes one comprehensive network capable of delivering IPTV, data, and voice simultaneously with outstanding quality of service and low total cost of ownership
Supports transformation with leading systems integration and business consulting services
Provides flexible and comprehensive financing