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Digital Media System

Benefits and Uses
Benefits and Uses Applications Products News and Resources

Benefits

  • Compelling Global Communications
  • Improved Customer Experience
  • Improved Marketing and Branding
  • Quick and Effective Training for New Product/Service Introductions
  • Live and On-demand Video Broadcasts
  • Competitive Advantage

Industry-specific Uses

Using the network as a platform, the Cisco Digital Media System provides customers in many different industries with innovative tools for marketing, sales, education and training, communication, and collaboration. Industry examples include the following:

Financial Services

Improve the customer experience by providing relevant marketing content to customers waiting in branch locations. Train in-branch customer service representatives without taking them away from essential customer-facing roles.

Digital Media and Signage Solutions in Financial Services

Datamonitor explains current marketing trends and challenges for financial services organizations and discusses the benefits of digital media and signage solutions.
> Read White Paper (PDF - 160 KB)

Retail

Tell customers about new offerings and changing specials on digital signs in stores, and through the web. Deliver relevant, targeted communications and offer live broadcasts of promotional events.

Understand the Value of Digital Signage

Retail Systems Research provides a business case and business impact calculator to help retailers see how digital signage can enhance their business.
> Read White Paper (PDF - 352 KB)
> Download Calculator (XLS - 635 KB)

Boost Profits, Enhance the Customer Experience

Melissa Webster of IDC discusses how digital signage can help retailers grow revenues and improve the customer experience.
> Read White Paper (PDF - 392 KB)

Retailer Increases Sales with Digital Signage

Norsk Tipping, the Norwegian lottery, uses the Cisco Digital Media System to promote its games on networked digital signs in 4,500 retail stores.
> Read Case Study (PDF - 516 KB)
> Watch Video

Enhance Communications with Digital Media

Provide compelling communications for digital signage and desktop video.
> Read Solution Overview

Government

Provide live and on-demand Web-based access to meetings and events. Use digital signs to provide useful information for people waiting in line in government offices to help speed transactions and reduce perceived wait time.

Education

Extend the classroom environment with remote broadcasts and access to on-demand lectures and materials. Provide news and information on digital signs around campus.

Healthcare

Provide patients, family, and friends with digital media-based patient information materials. Share relevant information through digital signs around the hospital.

Safety and Security

Provide up-to-the-minute communications about changing transportation conditions-- for example at airports, stadiums, train stations, and roadways-- or public safety information.