Retail Merchandising Solutions from Cisco Help You Interact Dynamically with Customers with Compelling Digital Signage

With the right digital signage, you can merchandise your store so you are creating a complete store experience that helps your customers make faster, more knowledgeable purchasing decisions. Above all, retail merchandising increases revenue by getting more of your products to your customers.

Meet Customers' Changing Expectations

As anyone involved with retail merchandising knows, customer expectations are evolving. Online sales are increasing, and many customers research products on the Web before they visit a store. Even so, recent studies indicate that most customers still make their final purchasing decisions in the store itself.

Your retail merchandising efforts should capitalize on each customer's experience in your store, while integrating the self-service and customization that customers have come to expect from the Web. With in-store digital signage playing a major role in your retail merchandising strategy, you can:

• Significantly reduce purchase decision times, by providing fast, customized, and engaging product information
• Effectively use your marketing budget in your store, where most purchase decisions are actually made
• Personalize your approach to retail merchandising by helping customers focus on the products they want and need
• Gain an opportunity to increase store revenue by more than 1 percent and operating profit by more than 5 percent in the first year alone, according to a recent study by Retail Systems Research

End-to-end Retail Merchandising Solution

The Cisco Digital Media Suite allows you to create and manage compelling in-store digital signage and content that is:

• Comprehensive, providing a single solution for desktop video and digital signage throughout your stores
• Scalable, to help you stay ahead of your changing retail merchandising needs, from single-store implementations to thousands of users and signs
• Centralized, as it features a web-based content management system, for easy deployment and maintenance
• Integrated, since it is built on the trusted Cisco network for optimal content delivery

Digital signage options abound with retail merchandising solutions from Cisco

When you empower your retail merchandising strategy with the Cisco Digital Media Suite, you gain new options for engaging and communicating with both customers and employees, as you can:

• Promote, cross-sell, and up-sell your products, by centrally controlling and customizing your in-store digital media
• Deliver clear, consistent branding, messaging, and other corporate communications to employees and customers
• Provide cost-effective, flexible remote training for employees
• Share information, to keep employees informed about important or time-sensitive company issues